Bring ideas from every team into one place and prioritize the ones that best support your growth goals. Use AI workflows to capture approvals, update milestones, and share progress updates to ensure product launch readiness.
“Our idea prioritization backlog went from a 2-hour prep process to 10 minutes max every week with Profitic.”
Eric MooreCTO, Hartigen
How Hartigen prioritizes strategic growth with Profitic
Customer requests helped Hartigen grow, but they also pulled its roadmap in different directions. To decide what to build for its next phase of growth, the team uses Profitic to weigh each request against its strategy and model its potential return.
“We went from complete indecision on a strategic bet we had been considering for months to a clear, aligned decision in a week with Profitic.”
Bring ideas out of conversations and into a shared pipeline, where your team can compare opportunities and decide which deserve a closer look.
01 / COLLECT
Where ideas start
→
02 / ORGANIZE
What teams bring in
Customer requests
Engineering improvements
New product ideas
→
03 / RANK
Score against your priorities.
Product opportunityStrategic fitScore
01 Smart RelayHigh86
02 Edge ControllerHigh82
03 Motor DriveHigh81
Capture ideas where they happen
Bring customer requests, engineering improvements, and new product ideas into Profitic from conversations, work items, documents, and support tickets. Keep the original context with each idea.
Score ideas consistently across teams
Agree on how much strategic fit, sales demand, effort, and risk should count. With one scorecard, you can compare a customer request from sales with a proposal from engineering and see why one ranks higher.
Advance the strongest opportunities
Identify ideas worth further evaluation and keep their supporting evidence together as they move toward a business case or project.
02 Business impact
Understand the return before committing resources.
Turn early assumptions into a business case your team can build, challenge, and agree on.
Bring the value of ideas to life
Describe an investment in plain language. Profitic AI builds the business case with you, surfacing costs that are easy to miss.
Compare scenarios to test your thinking
Run each scenario across a range of outcomes to see which option earns its investment.
Build models together
Sales, finance, and operations confirm their own inputs in one shared model, so everyone can see what’s agreed and what still needs input.
BUSINESS CASE
See what changes before you commit
Explore how volume and cost assumptions affect the same product investment.
Smart RelayBase case
Annual revenue$3.20M
Annual gross profit$2.00M
Gross margin62.5%
Revenue
$3.20M
Product costs
$1.20M
Gross profit
$2.00M
After $500K upfront tooling$1.50M
5,000 units / year$640 price / unit$240 cost / unit
03 Prioritization
Give each team a clear next priority
Decide which projects deserve your team’s time. Build priority lists around a strategic initiative, product line, or customer segment so people know what comes first and why.
Portfolio / Compare
Project bubble chart
3-year forecasts
Risk
Bubble size: net present value (NPV)Scores: 1 low · 5 high
Ranked Priority
12 projects
Projects ranked by the three metrics shown in the bubble chart
#
Project
Effort ↓
Risk ↓
NPV ↑
01
Smart Relay
2
1.9
$4.47M
02
Flow Sensor
1.25
1.6
$2.19M
03
Docking Station
1.5
1.4
$1.23M
04
Energy Meter
2.3
2.6
$2.41M
05
Seal Monitor
1.8
2.3
$880K
06
Wireless Gateway
2.8
2.1
$1.82M
07
Edge Controller
3.2
3
$3M
08
Thermal Sensor
3.9
4.4
$3.35M
09
Motor Drive
4.5
2.8
$2.08M
10
Torque Tool
3.4
3.9
$1.32M
11
Vibration Kit
3.8
3.5
$1.01M
12
Test Rack
4.15
4.1
$610K
The three chart metrics count equally. Arrows show which direction ranks higher.
Compare ideas by impact
Compare ideas side by side on demand, effort, and risk. Weigh those scores against expected costs and returns to decide what to build first.
Make priorities and ownership clear
Show why each project ranks where it does and who owns it, so everyone knows where to focus next.
Adapt to strategy changes instantly
When markets shift, adjust the weight you give each strategic goal and immediately see which projects move up or down your priority list.
04 Strategy execution
Keep your growth plan moving across teams.
Connect product priorities to the people, milestones, and decisions needed to deliver them, with less time spent chasing status.
Aug 2027 · EngineeringDec 2027 · SalesMar 2028 · Marketing
Thermal SensorDelayed
Aug 2027 · Product · Gate moved after a chamber retestFeb 2028 · ProductMay 2028 · If launch moves one quarter
Thermal SensorOne-quarter launch delay
Q1 2028 revenue forecastOriginally $149K$64K−$85K
Keep priorities visible
Link projects to strategic initiatives so teams understand which business goals the work supports and why it matters.
See delivery risks
Bring engineering progress, manufacturing requirements, and commercial milestones into a shared timeline through connected AI workflows. Spot slippage before making new commitments.
Make commitments explicit
Assign approvers and due dates. Request sign-offs through Slack or email, with requirements and supporting evidence kept alongside each decision.
See what a delay costs
Profitic AI gathers project updates across teams. When a milestone slips, see which launch is at risk and how much forecast revenue could move into a later quarter.
05 Reporting
Show the board where growth will come from
Show leadership which product investments support each growth initiative, how much revenue they could deliver, and where the forecast falls short. Bring the decision you need from the board into the same conversation.
Connect spending to strategy
Show the growth initiative behind each investment so leadership can see why it earned a place in the portfolio.
Explain what changed
When a launch date slips, put the revised revenue forecast alongside the original plan.
Bring a decision to the board
Identify the gap and the choice it creates: protect a launch, back another opportunity, or revise the target.
Portfolio / Forecast
How investments add up
By product line
2028 annual run rate
$145M
Growth goal
$150M
Gap to close
$5M
Industrial controls+$13M from 2 investments$45M
Existing business$32M
Smart Relay+$6M
Edge Controller+$7M
Thermal systems+$11M from 2 investments$35M
Existing business$24M
Wireless Gateway+$6M
Thermal Sensor+$5M
Field instruments+$8M from 2 investments$28M
Existing business$20M
Energy Meter+$5M
Docking Station+$3M
Motion systems+$8M from 1 investment$24M
Existing business$16M
Motor Drive+$8M
Connected monitoring+$5M from 1 investment$13M
Existing business$8M
Vibration Kit+$5M
A practical place to begin
Start with your ideas
Bring your team’s ideas into one list and score a few using Profitic’s default criteria. Then link a few active projects to the growth goals they support. You’ll see what’s already underway alongside the ideas worth exploring next.
Getting started
Frequently asked questions
How long does onboarding take?
You can start scoring ideas and tracking active projects on day one, without professional services or a months-long implementation. Within a week, you can have a complete view of your product portfolio.
How long is the free trial?
You can try Profitic free for 30 days.
Where do most teams start?
Most teams import their existing ideas and agree on a few criteria, such as strategic fit, customer demand, and effort. They score each idea against those criteria to decide which ones to explore first.
Do we need a financial model to get started?
No. Start with an idea or an active project. When you’re ready to assess the return, give Profitic AI your estimates for sales volume, price, and costs, then test how the outcome changes.
How does Profitic work with our product development tools?
Profitic is the strategic alignment layer across teams. It gives you one place to agree on what to build, what return to expect, and what it will take to launch. Teams do the work in their existing tools, like Jira or Azure DevOps. Profitic AI brings milestone updates back into the plan so everyone can see what’s on track and where a delay could affect growth.
What can we share with the board?
Show which investments support each growth initiative, their forecast contribution, and how that compares with the target. If a launch slips, you can explain what changed and which decision needs leadership’s attention.
Your next stage of growth
See what Profitic could change for your business.
Bring a list of ideas or investments you are considering, and start assessing them by value immediately. See how Profitic helps your team move the work forward with the expected business outcome in view.
